Currently based in Florence and Modena, Italy
Business Communication Specialist
Sofia Menchetti
Management & Business Communication Specialist
Who I Am
With a passion for fashion, social media and marketing, I have both the skill set and professional background necessary to dive deep into the marketing and communication world. I love to travel and discover new cultures, for this reason I studied Foreign languages during my bachelor degree with an experience abroad in Malaga to improve my Spanish level. Then I decided to attend a Master degree in Business Communication to combine my Language skills with economic and communication skills, concluding with a year abroad in Madrid at Nebrija University attending an Integrated Programme in Sciences of Communication.
Browse my site to see all that I have to offer.
Education
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September 2019 - December 2021
Master's degree in Management & Business Communication
University of Modena and Reggio Emilia, Italy
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September 2020 - June 2021
Study Abroad - Integrated Programme in Sciences of Communication
Universidad Nebrija, Madrid
Experience
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September 2021
Curricular internship at Signum Group s.r.l.s in Modena, Italy
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March 2019-June 2019
Curricular internship at Artificio Communication & Marketing agency in Lucca, Italy
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September 2015–July 2019
Bachelor's degree in Foreign Languages & Literatures
English, Spanish & French
University of Pisa, Italy
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February 2018-July 2018
Study Abroad – Spanish Language
University of Malaga, Spain
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September 2010– June 2015
High school - Scientific Lyceum
Fucecchio (Florence, Italy)
What I Can Do
Strategy and Target setting
To achieve optimal communication of the brand it is essential to establish the strategy and objectives of communication.
Social Media Strategy
Once the goals have been set, the brand must implement a strategy through its social profiles characterized by targeted and quality content.
Monitoring of results
The social media profiles of a brand must be continuously monitored to evaluate all the tactics to be implemented in the future in order to optimize the performance.
Skills & Languages
Soft skills:
Problem solving
Creativity
Critical thinking
Decision making
Team work
Time Management
Languages:
Italian: Mother tongue
Spanish: C1
English: C1
French: A2
Digital skills:
Brand strategy
Digital marketing
Content strategy
Business storytelling
Scoop.It
Canva
About.me
Interests
Social Media
I’m interested in the digital world, I love social media and discover new trends in this sector
Travels
I love to travel, I think it’s the best way to know yourself because when you get in touch with a new culture, you immediately discover yourself
Cooking
I think cooking is like loving yourself and I love trying on dishes from other countries and replicating them at home
Fashion
I've always been into fashion since I was a kid because it allows people to express their individuality